Marketing & Brands

• 9 Tools to Help You Get to Know Your Customers by Kiera Abbamonte — Published in Marketing & Brands, On a Roll, Small Business on July 19, 2017

  Tomorrow is Get to Know Your Customers Day so we're sharing out top 9 picks for tools to help you get more info about your customers.

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• Do’s and Don’ts for Gorgeous DIY Product Photography by Kiera Abbamonte — Published in Marketing & Brands, Off the Ground on July 14, 2017

  When you're selling products online, high-quality product photography isn't optional. Here's how to take professional product photos all by yourself.

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• How to Nail Down Positioning Strategy for Your Small Business by Dan Kenitz — Published in Entrepreneurship, Marketing & Brands, Off the Ground, Small Business on July 12, 2017

  What's the difference between an effective marketing campaign and a giant waste of money? Positioning strategy. Here's how to create it for your business.

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• Boost Your Brick-and-Mortar Business With Email Marketing by Kevin George — Published in Marketing & Brands, Off the Ground, Small Business on July 03, 2017

  Email marketing isn't just for online businesses – it can be a huge boon for brick-and-mortar shops, too. We explain why and share tips to leverage it.

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• Marketing Channels that Send ROI Through the Roof by Kiera Abbamonte — Published in Marketing & Brands, Off the Ground on June 29, 2017

  When you have limited budget and bandwidth, you need marketing to secure powerful ROI. So which channels should you invest in? Here are 4 sure-bets.

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• Should You Bring in a Small Business Marketing Consultant? by Dan Kenitz — Published in Entrepreneurship, Marketing & Brands, On a Roll on June 27, 2017

  If your business delivers on quality, but you just can't find customers, you may have considered hiring a marketing consultant. But is it right for you?

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• 4 Super Helpful Social Media Resources by Dan Kenitz — Published in Marketing & Brands, Off the Ground on June 20, 2017

  Social media tools are helpful, but you can't leverage their full potential without a little know-how of your own. These resources can help you find it.

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• The 5 Social Media Mistakes Small Businesses Make by Bruce Hakutizwi — Published in Getting Started, Marketing & Brands on June 19, 2017

  Social media is mainstream these days, but small businesses are making the same old mistakes. Learn the most common social media mistakes to avoid them.

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• Why Email Automation Boosts Sales by Kiera Abbamonte — Published in Marketing & Brands, On a Roll on June 15, 2017

  We're still talking about email marketing – why? It's the most effective & efficient marketing channel, and automation has opened even more new doors.

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• Find the Right Balance of Tactics to Maximize Your Marketing Budget by Dan Kenitz — Published in Marketing & Brands, Off the Ground, Small Business on June 13, 2017

  If you have big marketing goals and a tiny budget, success means finding that sweet spot mix of tactics to make the most of your limited spend. Here's how.

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