Content Marketing Is A Long-Term Commitment, Not A Campaign

Stick to it, and you could create something like Grasshopper's blog. Grasshopper, which is a virtual phone service for entrepreneurs, publishes high-quality articles full of valuable insight.

They even break everything into categories based on the reader’s marketing experience level: “getting started,” “off the ground,” and “on a roll.” Because it is, first and foremost, a great resource site for entrepreneurs, the blog has garnered a dedicated following.