How to Make Company Announcements in Buzzworthy Ways

Even direct mailers can be effective: Kabani recalls that Grasshopper launched its Entrepreneur Movement by sending 5,000 chocolate-covered grasshoppers to major influencers.

To judge whether your strategy has potential virality, Kabani advises asking yourself the following: If you saw it, would you be tempted to share it with others? And, is it directly relatable to your product or service?