This week is National Small Business Week! And of course, that means we're celebrating you — our awesome community of small business owners and entrepreneurs. Regardless of where you are in your business journey, remember to take some time and celebrate yourself.
Show your business some love by throwing a party, catering lunch, or celebrating in some unconventional ways that give back to the business you’ve worked so hard to build:
1. Join a BNI, Chamber of Commerce, or Other Business Club
Growing a business is all about who you know. You want to become the go-to accountant or architect that everyone recommends. To do it, you have to get involved. Joining a BNI, Chamber of Commerce, or other business club is a great way to get involved in your community. Membership will help you become a go-to connection.
Why do it:
People trust people they know more than people they don't. Get to know more people and they will help spread word organically (and help you build reviews).
Read up:
- Is a BNI Membership Worth it?
- Is a Local Chamber of Commerce Membership Worth it?
- Growing a Local Business: Who You Know Matters
2. Partner With Another Business
Get in front of a new audience by leveraging partnerships. Find another business who caters to the same people as you do, and dream up a way to collaborate. You might co-host an event, co-write an eBook, or help sponsor a contest where you give away their products.
Why do it:
Other businesses have huge audiences, many of whom may be looking for the very solution you offer but have no idea who you are. Dipping into those audiences is a huge opportunity and could result in some new loyal followers.
Read up:
3. Do Some Social Promotions
Your customers are hanging out on social media, so meet them where they are! Put some money behind carefully constructed ads. Test out a few different ads against each other, and see how the channels work for you.
Networks like Facebook also have some great tools you should take advantage of. For example, adding Facebook Pixel to your website can allow you to target website visitors with ads automatically. And using Facebook’s audience data, you can even target shoppers who have recently looked for similar products and services as your business.
Why do it:
Read up:
- Get Social with Mary (Part II): Paid Social Advertising
- 12 Clever Social Media Promotion Ideas You’re Not Using
4. Support Other Small Businesses
Small businesses give back to their local communities through taxes and job creation, and have a huge impact on our world at large. They also share similar struggles, lacking the resources of big brands. They work tirelessly to keep their customers happy, and their employees are often involved in many aspects of the business, rather than very specific, niche tasks. Celebrate and support the other small businesses in your neighborhood this week.
Why do it:
Read up:
5. Try a New Small Business Tool
When it comes to running a small business, time and effort are precious resources, and the last thing you want to do is waste them. Thankfully, there are tools available to make your life much easier. From marketing to accounting, communicating, and more – there's a tool for that!
In fact, you can try Grasshopper’s virtual business phone system for free today! There’s no commitment and no credit card needed.
Why do it:
Read up:
6. Brush up on SEO
Getting Google to recognize you may seem harder than climbing Mount Kilimanjaro, but being a top search result can position your brand above the rest (literally). Plus, traffic that comes in (and buys!) via organic search is free. Instead of paying for each click, you simply reap the benefit of appearing when someone is looking for your products or services.
Why do it:
Read up:
- 15 Most Effective SEO Techniques for 2019
- Next Generation Digital Marketing to Overhaul and Transform Your Small Business
7. Host a Contest
Contests are a great way to engage your audience. These contests don't have to be fancy sweepstakes. Instead, you can give away a product or an Amazon gift card in exchange for participation. Contests are a fun opportunity to get customers and clients to share their stories, and they can result in a lot of traffic to your site.
Why do it:
Read up:
8. Find a Mentor
If you don’t already have one, make it a priority to add a mentor to your arsenal of friends, partners and advisers. A mentor is someone who can help you navigate the challenges of running a business, make connections, and help guide you through the complex maze of starting and growing a successful business.
Why do it:
Read up:
- Finding the Perfect Mentor: Stories from 4 Successful Entrepreneurs
- Inspiring Stories of Mentors Who made a Difference for Small Business Owners
9. Throw a Customer Event
A little customer appreciation can go a long way and have a huge impact! It doesn’t have to take a lot of effort either. It could be something as simple as inviting them to the office for a small event, or hosting a happy hour.
Why do it:
Read up:
10. Update the Office to Enhance Productivity
Your office should be a stimulating and inspiring space. From the lighting to the décor, or lack thereof, it all plays a role in your mood and productivity at the office.
Why do it:
Read up:
Happy National Small Business Week!
Investing time, energy and money in your business is never a bad idea when it’s done thoughtfully and intentionally. Consider celebrating your business, your customers, and your team members this week (or any week) through any of the ideas listed here, or something entirely unique to your company’s needs. And don’t forget to support others in your region and industry by shopping small!
What will you do to celebrate National Small Business Week?