Marketing Campaigns & PR Stunts

• Three Ways Small Businesses Are Using Mobile Ads to Drive Revenue by Greg Garrick — Published in Tips & Tricks on October 02, 2017

  According to eMarketer, businesses will spend more than $100 billion on mobile advertising this year. That’s more than half of all digital ad spending. Thi...

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• 8 Reasons to Use a Dedicated Landing Page for Paid Campaigns by Michelle Polizzi — Published in Marketing & Brands, On a Roll on September 19, 2017

  If you're shelling out budget for paid campaigns, you need to get the most bang for your buck. Here's how dedicated landing pages can help.

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• How to Choose and Vet a Marketing Agency for Your Small Business by Dan Kenitz — Published in Marketing & Brands, On a Roll, Small Business on September 14, 2017

  If in-house marketing has your company's growth at a standstill, it might be time to bring in a marketing agency. Here's how to choose the best.

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• How to Stand Out in Crowded & Competitive Markets by Michelle Polizzi — Published in Entrepreneurship, Marketing & Brands, Off the Ground, Startup on September 08, 2017

  Market competition has all kinds of benefits for consumers – but it can be tough on startups & small businesses. Here's how to stand out from the crowd.

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• A Comprehensive Guide to Influencer Outreach That Actually Works by Michelle Polizzi — Published in Marketing & Brands, On a Roll, Startup on August 07, 2017

  Influencer outreach is a powerful tool in the marketer's belt, but getting started can be intimidating – especially for small businesses. Let us help!

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• Find the Right Balance of Tactics to Maximize Your Marketing Budget by Dan Kenitz — Published in Marketing & Brands, Off the Ground, Small Business on June 13, 2017

  If you have big marketing goals and a tiny budget, success means finding that sweet spot mix of tactics to make the most of your limited spend. Here's how.

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• How to Keep Up With (and Prioritize) Technology as a Small Business Owner by Ryan Robinson — Published in Entrepreneurship, Off the Ground, Tips & Tricks on May 22, 2017

  Keeping up with new technology is tough, but as a small business owner, it's vital to your business. Here's our advice for how to prioritize emerging tech.

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• How Entrepreneurs Can Use HARO to Get Free Press by Kiera Abbamonte — Published in Marketing & Brands, On a Roll, Small Business on April 20, 2017

  A website that makes it easy for small business owners and entrepreneurs to get free PR? Yes please! Here's how to make it work for you.

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• The Best Ways for Small Businesses to Spend a Limited Advertising Budget by Dan Kenitz — Published in Marketing & Brands, On a Roll, Small Business on March 30, 2017

  With small business, advertising comes down to one metric: ROI. Here are the best strategies for getting the most lifting power from your limited budget.

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• Mobile Marketing Ideas for Small Businesses by Andrew Gazdecki — Published in Marketing & Brands, On a Roll, Small Business on March 20, 2017

  Most smartphone users keep their devices within reach at all times, and robust mobile strategies help promote your brand and build a loyal customer base.

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