A/B Testing

• Find the Right Balance of Tactics to Maximize Your Marketing Budget by Dan Kenitz — Published in Marketing & Brands, Off the Ground, Small Business on June 13, 2017

  If you have big marketing goals and a tiny budget, success means finding that sweet spot mix of tactics to make the most of your limited spend. Here's how.

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• The 4 Most Important Things to A/B Test on Your Small Business Website by Dan Kenitz — Published in Marketing & Brands, On a Roll, Tips & Tricks on June 06, 2017

  What if you could change one element on your website and instantly increase your sales? That's the power of A/B testing. And these elements are must-tests.

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• How Small Businesses Can Win with Pay-Per-Click (PPC) Advertising by Dan Kenitz — Published in Marketing & Brands, On a Roll, Small Business on May 30, 2017

  You have a limited marketing budget and a team that's stretched thin – does that mean you can't win big with PPC ads? Nope.

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• 5 Psychological Pricing Strategies to Use in Your Small Business by Bernard Meyer — Published in Marketing & Brands, Off the Ground on April 10, 2017

  Product pricing strategy is a complicated realm. Use these 5 strategies based in psychology to maximize your revenue and keep customers happy.

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• The Best Ways for Small Businesses to Spend a Limited Advertising Budget by Dan Kenitz — Published in Marketing & Brands, On a Roll, Small Business on March 30, 2017

  With small business, advertising comes down to one metric: ROI. Here are the best strategies for getting the most lifting power from your limited budget.

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• 6 Tactics to Help You Market Like the Big Guys by Dan Kenitz — Published in Marketing & Brands, Off the Ground, Small Business on March 21, 2017

  If history (and Rocky) have anything to teach us, it’s that underdogs always have a fighting chance. The same is true with a limited marketing budget.

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• 9 Ways to Improve Your Small Business Website in 1 Day by Dan Kenitz — Published in Marketing & Brands, On a Roll, Small Business on March 09, 2017

  Your web presence mis a long-term project, but there’s no shortage of quick, effective improvements that you can make with a just a few clicks. Here's 9.

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• Your Marketing Hit a Wall: What Do You Do Next? by Dan Kenitz — Published in Marketing & Brands, On a Roll, Small Business on February 16, 2017

  It happens to every business -- growth slows, your marketing hits a wall. What do you do next? We'll help you kickstart your marketing back into gear.

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• How to Figure Out if Your Business Idea Will Make Money by Dan Kenitz — Published in Entrepreneurship, Getting Started, Tips & Tricks on September 29, 2016

  Inspiration can have you jumping in head first... but let's find out if your business idea can actually make money first.

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• 4 Ways to Get the Most Out of Your Marketing Campaigns by Meagan French — Published in Marketing & Brands, Off the Ground, Small Business on July 05, 2016

  In small business, every dollar counts, so it's important that your marketing produces results. We'll show you how to get the most from your campaigns.

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