PPC

• SEM vs SEO vs PPC: What’s the Right Balance for Your Business? by Dan Kenitz — Published in Small Business, Tips & Tricks, Marketing & Brands on August 11, 2020

  Striking the right balance between SEM, SEO, and PPC for your business can be difficult — especially with limited budgets, limited capabilities, and limited expertise. We'll help you find the right mix for your own small business.

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• 8 Reasons to Use a Dedicated Landing Page for Paid Campaigns by Michelle Polizzi — Published in Marketing & Brands, On a Roll on September 19, 2017

  If you're shelling out budget for paid campaigns, you need to get the most bang for your buck. Here's how dedicated landing pages can help.

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• Marketing Channels that Send ROI Through the Roof by Kiera Abbamonte — Published in Marketing & Brands, Off the Ground on June 29, 2017

  When you have limited budget and bandwidth, you need marketing to secure powerful ROI. So which channels should you invest in? Here are 4 sure-bets.

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• How Small Businesses Can Win with Pay-Per-Click (PPC) Advertising by Dan Kenitz — Published in Marketing & Brands, On a Roll, Small Business on May 30, 2017

  You have a limited marketing budget and a team that's stretched thin – does that mean you can't win big with PPC ads? Nope.

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• How eCommerce Businesses Can Take Advantage of Google Shopping by Kiera Abbamonte — Published in Marketing & Brands, On a Roll on May 04, 2017

  Google Shopping's product listing ads (or PLAs) are relatively new. Is your e-commerce business taking advantage yet? Here's how to leverage them.

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• 6 Tactics to Help You Market Like the Big Guys by Dan Kenitz — Published in Marketing & Brands, Off the Ground, Small Business on March 21, 2017

  If history (and Rocky) have anything to teach us, it’s that underdogs always have a fighting chance. The same is true with a limited marketing budget.

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• 18 Sensational Tools for Small Business Digital Marketing by Kiera Abbamonte — Published in Marketing & Brands, Off the Ground, Small Business, Tips & Tricks on September 06, 2016

  Digital marketing is a veritable smorgasbord for today's resource-strapped small businesses. We've pulled together the top tools to help you pull it off.

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• Let Customers Text You Right from Google Search Results by Grasshopper Team — Published in Marketing & Brands, News & Updates, On a Roll, Toll Free & Local Numbers on June 22, 2016

  Google's testing a new

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• Take Your Small Business Marketing to New Heights by Kaleigh Moore — Published in Marketing & Brands, On a Roll, Small Business on May 26, 2016

  Today, we’ll look at some ways to improve your small business’ marketing so you can grow your business to new heights.

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• Get Social with Mary (Part II): Paid Social Advertising by Mary Mallard — Published in Marketing & Brands, Off the Ground, Small Business on May 10, 2016

  Think social media advertising is just for the big guys? Wrong! Mary is here to show you how to make it work for your small biz.

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