Email Marketing

• The Art of the Call to Action (And What You’re Doing Wrong) by Dan Kenitz — Published in Marketing & Brands, Tips & Tricks on December 03, 2018

  How to write call to actions that actually make people want to engage

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• How to Spice Up Your Email Marketing Campaigns by Dan Kenitz — Published in Tips & Tricks, Small Business on January 17, 2018

  How to Spice Up Your Email Marketing Campaigns

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• ROI Tracking for 3 Key Digital Marketing Channels by Michelle Polizzi — Published in Marketing & Brands, On a Roll on September 12, 2017

  When the budget's limited, it's vital (but not easy) to effectively track the ROI of your spend. Here's how to track email, social media, and your website.

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• These 10 Tips Will Improve Your Business Writing Skills by Mary Walton — Published in Miscellaneous, Small Business, Tips & Tricks on August 08, 2017

  Today, business means writing – and estimates say companies spend $3.1B on employee writing skills annually. Here's how to improve yours (for free!)

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• Boost Your Brick-and-Mortar Business With Email Marketing by Kevin George — Published in Marketing & Brands, Off the Ground, Small Business on July 03, 2017

  Email marketing isn't just for online businesses – it can be a huge boon for brick-and-mortar shops, too. We explain why and share tips to leverage it.

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• Marketing Channels that Send ROI Through the Roof by Kiera Abbamonte — Published in Marketing & Brands, Off the Ground on June 29, 2017

  When you have limited budget and bandwidth, you need marketing to secure powerful ROI. So which channels should you invest in? Here are 4 sure-bets.

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• Why Email Automation Boosts Sales by Kiera Abbamonte — Published in Marketing & Brands, On a Roll on June 15, 2017

  We're still talking about email marketing – why? It's the most effective & efficient marketing channel, and automation has opened even more new doors.

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• How to Keep Up With (and Prioritize) Technology as a Small Business Owner by Ryan Robinson — Published in Entrepreneurship, Off the Ground, Tips & Tricks on May 22, 2017

  Keeping up with new technology is tough, but as a small business owner, it's vital to your business. Here's our advice for how to prioritize emerging tech.

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• 14 Resources to Take Your Small Business Marketing to the Next Level by Dan Kenitz — Published in Marketing & Brands, Off the Ground, Small Business on January 03, 2017

  Robust, skilled marketing can be the defining factor for a small business. Here are our top resources to help you market like a pro.

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• Using Email to Recover Lost Customers by Dan Kenitz — Published in Marketing & Brands, On a Roll, Small Business on November 01, 2016

  We know it's easier to retain customers than to win new ones. How can you use email to bring existing customer back from the edge of

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