Social Media

• 14 Resources to Take Your Small Business Marketing to the Next Level by Dan Kenitz — Published in Marketing & Brands, Off the Ground, Small Business on January 03, 2017

  Robust, skilled marketing can be the defining factor for a small business. Here are our top resources to help you market like a pro.

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• 2017 Marketing & Small Business Trends to Plan For by Dan Kenitz — Published in On a Roll, Small Business on December 01, 2016

  No one can say exactly what will happen in 2017, but here are our picks for must-plan-for trends to kick off your marketing strategy.

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• 4+ Content Marketing Metrics You Simply Must Be Tracking by Andy Beohar — Published in Marketing & Brands, On a Roll on October 18, 2016

  You have a lot of data to help you optimize your content marketing, right at your fingertips. But are you really leveraging it?

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• Jumping in On the New New Media: Snapchat, Instagram, and Live Video by Kiera Abbamonte — Published in Marketing & Brands, On a Roll on October 04, 2016

  You just got used to Facebook and Twitter, now there are new media channels. It's exhausting, so we made this guide to some of the newer social media.

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• Can Small Businesses Actually Do Well on Social Media? by Mary Mallard — Published in Marketing & Brands, Off the Ground, Small Business on September 15, 2016

  They always says that small businesses should be active on social media. But are 'they' right? We talked to some business owners to get their take.

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• 18 Sensational Tools for Small Business Digital Marketing by Kiera Abbamonte — Published in Marketing & Brands, Off the Ground, Small Business, Tips & Tricks on September 06, 2016

  Digital marketing is a veritable smorgasbord for today's resource-strapped small businesses. We've pulled together the top tools to help you pull it off.

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• The Entrepreneur's Guide to Getting Started with a Content Calendar by Alistair Roque — Published in Marketing & Brands, Off the Ground on June 23, 2016

  Beginning your content marketing effort with a content calendar helps you stay organized and churn out amazing content. We'll show you how to get started.

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• Get Social with Mary (Part IV): Getting Your Customers Involved by Mary Mallard — Published in Marketing & Brands, Off the Ground, Small Business on May 24, 2016

  What better way to enhance your social media presence than getting your audience involved? This post will give you tools to do just that!

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• Get Social with Mary (Part III): Leverage Holidays and Other Happenings by Mary Mallard — Published in Marketing & Brands, Off the Ground on May 17, 2016

  Don't get stuck in a rut when it comes to social media planning. Harness the power of the holidays and make them work for you!

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• Get Social with Mary (Part II): Paid Social Advertising by Mary Mallard — Published in Marketing & Brands, Off the Ground, Small Business on May 10, 2016

  Think social media advertising is just for the big guys? Wrong! Mary is here to show you how to make it work for your small biz.

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