With so many blogs and so little time, it's often hard to know which ones to read. We've listed 12 different blogs based around B2B (business-to-business) marketing, sales, technology and more. If there are any others you think we missed, leave them in the comments.
1 ) Dianna Huff’s B2B Marcom Writer Blog
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Link: http://www.dhcommunications.com/blog/
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What it is: Dianna Huff specializes in B2B web marketing strategy and content development also known as copywriting. In her blog she covers everything related to B2B Web Marketing.
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Why you should read it: Dianna is able to help your business adapt to the quickly changing web marketing world. Her polished writing style makes her blog very clear and an interesting read, while her unique path and creativity gives her a point of view rarely seen by traditional marketers. She is wonderful!
2 ) Savvy B2B Marketing
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What it is: This B2B Marketing blog is written by the Savvy Sisters (6 diverse and multi-faceted marketers and writers) with content ranging from Case studies, Marketing Basics to Viral Marketing and even some Trade Show advice.
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Why you should read it: All of the Savvy Sisters come from different backgrounds and really work together to give differing views and options on how to tackle or approach various marketing tasks and objectives.
3 ) Forrester – B2B Market Research Blog
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What it is: Forester is an independent technology market research company. This particular Forrester blog is geared towards B2B market research. The content is written by Forrester analysts who serve market research professionals.
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Why you should read it: I find that there are far fewer blogs about market research than there are about internet marketing. The Forrester team does a good job explaining some marketing research and how your business can utilize it!
4 ) MarketingProfs B2B Blog
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Link: http://www.marketingprofs.com/topic/all/b2b-marketing/
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What it is: Marketing Profs is one of the most popular premium subscription marketing resources for all kinds of marketers. They cover everything, including search engine marketing, brand management and social media
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Why you should read it: MarketingProfs really is like a one stop shop for everything B2B marketing. If you’re looking for some specific advice, a how-to guide or just want to browse some new blog entries and articles pertaining to marketing, then MarketingProfs can help you. It’s important to note that some of the features and resources are only available for premium subscribers but don’t let that scare you away. There are plenty of good free resources.
5 ) Search Engine Land – Strictly Business
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What it is: Search Engine Land is one of the top websites out there when it comes to SEO, PPC and Social Media. With a number of different sections, Strictly Business focuses on all things B2B marketing related.
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Why you should read it: The Search Engine Land team is one of the best. Content is always new, up to date and provides information on the latest industry news and headlines. The great part about SEL is that it offers something for all knowledge levels.
6 ) Ask Enquiro
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Link: http://ask.enquiro.com
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What it is: Ask Enquiro takes an interesting approach to blogging. The blog is set up for its readers to be able to ask questions and then have the Enquiro team research and respond to the questions with blog posts
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Why you should read it: For those of you who like to ask a lot of questions like I do, this blog is for you. AskEnquiro focuses on B2B search engine marketing and research but can be a valuable resource for many aspects of internet marketing.
7 ) HubSpot – Inbound Internet Marketing Blog
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Link: http://blog.hubspot.com
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What it is: The Hubspot Internet Marketing blog covers everything on the inbound side of internet marketing. Topics include – SEO, blogging, social media, landing pages, lead generation and analytics.
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Why you should read it: Hubspot is fast becoming one of the go to places on the web when it comes to Social Media. While the blog isn’t entirely B2B focused, they have tons of great content around B2B including a B2B category.
8 ) B2B International
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What it is: B2B International specializes in business-to-business research. In their blog they present some of this research and do a pretty good job of highlighting the most important aspects.
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Why you should read it: As you may have guessed they have several offices spaced throughout the world which helps them offer an international view on marketing research and marketing issues.
9 ) Pen Station –Proteus B2B Marketing Blog
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What it is: Pen Station focuses on strategies, insights and perspectives on B2B marketing.
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Why you should read it: ProteusB2B has some pretty good stats around B2B marketing and social media. While the blog hasn’t been updated in a few weeks, we are hoping they start up again soon.
10 ) Chris Koch’s B2B Blog
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What it is: Chris Koch is an expert on B2B marketing in the technology industry. His blog offers original content as he posts about a variety of internet marketing issues.
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Why you should read it: While Chris is a B2B marketing expert his blog is very independent and based on his personal thoughts. He quickly points out companies “making mistakes” and praises others who seem to “get it.”
11 ) BaseOne - Beyond
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Link: http://www.baseonegroup.co.uk/beyond/
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What it is: BaseOne is a European B2B marketing agency. The “Base One Beyond Blog” is geared at shaping the B2B Mindshift. Their posts frequently include studies and useful information for marketers with a wide range of experience.
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Why you should read it: Being based in Europe (no pun intended) BaseOne is a great resource for all marketers.
12 ) B2B Marketing Zone
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What it is: B2B Marketing Zone is an aggregator of a bunch of B2B blogs covering everything related to B2B Marketing. It covers a wide range of topics from top B2B marketing blogs
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Why you should read it: Want more blogs? The B2B Marketing Zone takes posts from many different B2B blogs and conveniently lets you read them..without stealing content!
