Rebrand

• Ally: New Bank or Diet Pill for Women? by Grasshopper Team — Published in Marketing & Brands on October 19, 2009

  So GMAC decides to rebrand and move away from its association with General Motors and create a simple, straightforward online bank similar to ING Direct. Gre...

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• Not So Interesting Anymore – Dos Equis' Rebrand Falls Short by Grasshopper Team — Published in Marketing & Brands on October 06, 2009

  When I first saw Dos Equis’ “The Most Interesting Man in the World” commercials a year ago, I knew it was going to be a hit ad campaign. The beer industry is...

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