Off the Ground

• The Entrepreneur's Guide to Getting Started with a Content Calendar by Alistair Roque — Published in Marketing & Brands, Off the Ground on June 23, 2016

  Beginning your content marketing effort with a content calendar helps you stay organized and churn out amazing content. We'll show you how to get started.

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• Perfect Emails: Determining Timing and When to Send by Kiera Abbamonte — Published in Marketing & Brands, Off the Ground on June 21, 2016

  When you send an email does affect how it performs. We show you how to find the best send time for your audience.

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• Perfect Emails: How to Write Subject Lines That Entice by Kiera Abbamonte — Published in Marketing & Brands, Off the Ground on June 14, 2016

  Few elements have a bigger impact on an email campaign than the subject. We’re diving into how to craft irresistible subject lines that get opens.

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• Get Social with Mary (Part IV): Getting Your Customers Involved by Mary Mallard — Published in Marketing & Brands, Off the Ground, Small Business on May 24, 2016

  What better way to enhance your social media presence than getting your audience involved? This post will give you tools to do just that!

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• Get Social with Mary (Part III): Leverage Holidays and Other Happenings by Mary Mallard — Published in Marketing & Brands, Off the Ground on May 17, 2016

  Don't get stuck in a rut when it comes to social media planning. Harness the power of the holidays and make them work for you!

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• Get Social with Mary (Part II): Paid Social Advertising by Mary Mallard — Published in Marketing & Brands, Off the Ground, Small Business on May 10, 2016

  Think social media advertising is just for the big guys? Wrong! Mary is here to show you how to make it work for your small biz.

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• Get Social with Mary (Part I): The Basics of Social Media by Mary Mallard — Published in Marketing & Brands, Off the Ground on May 03, 2016

  Are you ready to take your social media to the next level? Check out this four-part series that will help you reach new heights. Part I: the basics.

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• How Being Honest and Vulnerable Can Actually Help Your Business by Mary Mallard — Published in Marketing & Brands, Off the Ground on April 19, 2016

  Mistakes happen, but they don't have to be something you hide from! Learn how we turned a mistake into a positive experience for our customers.

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• How to Build a Referral Program into a Small Business Without Going Crazy by Emma Siemasko — Published in Off the Ground on March 14, 2016

  Referrals are the lifeblood of busy entrepreneurs. You can create a referral program at your small business without a ton of time and energy.

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• Helpful Tools to Organize Your Tax Documents by Kiera Abbamonte — Published in Off the Ground on February 29, 2016

  In a word, tax season is stressful. These tools can help you keep documents and expenses über organized all year-round for a stress-free April 15th.

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