Word of Mouth

• Avoid and Remedy These 9 Shockingly Common Marketing Mistakes by Emma Siemasko — Published in On a Roll on January 30, 2014

  You like to think you're immune from making mistakes, but we all make them! In this post, we give tips on avoiding the most common marketing blunders.

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• Real-Life Social Media Blunders You Have to See to Believe (And How to Avoid Them!) by Sherice Jacob — Published in Getting Started on January 26, 2014

  It's easy to see a marketing mess up and think it could never happen to you. News flash-- it can! Check out these blunders with tips on how to avoid them.

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• How to Respond to Customer Feedback to Boost Trust by Mary Mallard — Published in On a Roll on January 09, 2014

  Customers are voicing their opinions all over the 'net. Learn how to hear what they're saying and how to give appropriate responses.

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• Get the Most Out of Customer Reviews: The Insider's Guide to Yelp by Emma Siemasko — Published in Off the Ground on January 07, 2014

  We sat down with Damien Smith, Marketing Director for Yelp Boston, to find out the real deal about small businesses and their online reviews.

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• Using Yelp and Other Sites to Get Customer Reviews by Grasshopper Team — Published in Getting Started on January 05, 2014

  Customers can post reviews on Yelp, Google Local, Facebook and other websites, but how do you get them to say positive things about you?

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• 10 Quick Ways to Make Your Small Business Seem Legit by Ritika Puri — Published in Off the Ground on December 23, 2013

  Here are 10 easy to implement tactics that help any small business sound more professional, which will help you increase customer trust!

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• 9 Naming Your Business Tips: Winning The Name Game by Grasshopper Team — Published in Getting Started on December 15, 2013

  Coming up with a good business name can be harder than scaling a mountain, so we're here to help you out with some tips, suggestions, and best practices.

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• 6 Examples of Pivotal PR Stunts That Small Businesses Can Do Too! by Sherice Jacob — Published in Off the Ground on December 10, 2013

  Small businesses can use some of the same stunts as big brands to make an impression in their local area and generate more business than they can handle.

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• Billboards for Small Businesses: Costs, Advice, and Thinking Twice by Emma Siemasko — Published in Off the Ground on December 03, 2013

  How much do billboards cost? Do companies see ROI from their billboards? Is it worth it to get one? We dive deep to find the answers in this post.

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• Branded Cars: The Surprisingly Effective Marketing Tool That Makes Business Vroom, Vroom by Grasshopper Team — Published in Off the Ground on December 01, 2013

  Branded cars might seem hokey, but they're propelling small businesses to the top. Read on to find out how much they'll cost you and why they work.

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