Branding

• How to Get Ahead in Fiercely Competitive Markets by Kiera Abbamonte — Published in Off the Ground, Small Business on December 22, 2016

  A great product is, well... great. But in fiercely competitive industries, you'll need a foolproof plan to outcompete the other players. We can help.

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• The Merits (and Drawbacks) of Weighing in on Controversial Topics by Kiera Abbamonte — Published in Marketing & Brands, Miscellaneous on October 20, 2016

  We're in the middle of a heated presidential election. Should your business be weighing in on controversial issues?

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• The Newbie Freelancer’s Getting Started Checklist by Andrew Ward — Published in Entrepreneurship, Getting Started, Marketing & Brands, Small Business on August 23, 2016

  So you’ve decided to embark on a career in freelance? Congrats! Here's your go-to checklist for getting started with a career in freelancing.

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• 4 Tools to Help You Find Your First 100 Customers by Quincy Smith — Published in Getting Started, Marketing & Brands, Small Business, Tips & Tricks on August 16, 2016

  Finding your first 100 customers is far from a cake-walk. If you're struggling, don't worry - we have 4 tools that can help.

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• Leveraging Your Portfolio to Win More Business by Kaleigh Moore — Published in Marketing & Brands, Off the Ground, Small Business on August 11, 2016

  Your portfolio is a valuable asset to your business — so you need to leverage it in many different spaces to get the most out of it.

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• Get Social with Mary (Part II): Paid Social Advertising by Mary Mallard — Published in Marketing & Brands, Off the Ground, Small Business on May 10, 2016

  Think social media advertising is just for the big guys? Wrong! Mary is here to show you how to make it work for your small biz.

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• Get Social with Mary (Part I): The Basics of Social Media by Mary Mallard — Published in Marketing & Brands, Off the Ground on May 03, 2016

  Are you ready to take your social media to the next level? Check out this four-part series that will help you reach new heights. Part I: the basics.

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• How to Grow Your Small Biz Beyond the Neighborhood by Kaleigh Moore — Published in Marketing & Brands, On a Roll on April 26, 2016

  In this post, we’ll explore some ways to grow your small business and customer base.

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• How Being Honest and Vulnerable Can Actually Help Your Business by Mary Mallard — Published in Marketing & Brands, Off the Ground on April 19, 2016

  Mistakes happen, but they don't have to be something you hide from! Learn how we turned a mistake into a positive experience for our customers.

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• 5 Tactics to Help You Turn First-Time Buyers into Lifelong Customers by Kiera Abbamonte — Published in Marketing & Brands, Off the Ground on September 21, 2015

  Long-term customers are easier to retain, but how do you actually boost customer retention? Here are 5 proven tactics to keep customers coming back.

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