Remember the Seinfeld episode where George decides to create a catchy jingle for his answering machine?

Aside from a website, your phone greeting could be the first impression customers or potential customers have of your business. While it doesn't have to be as clever as George's, it's important that it sounds professional and helps the caller with what they are looking for.

Here are a few tips for creating a main greeting:

• Make sure there is no distracting background noise i.e. ambulances racing by, phones ringing, tv commercials.

• When using background music, make sure you choose music that fits your business. Pop music for a spa probably isn't the best strategy.

• Enunciate your words clearly to ensure the caller can understand your greeting. Avoid strong accents.

• Keep it succinct. No one wants to listen to three minutes of talking before even hearing their options.

• Make sure callers feel welcome. Thank them for calling and let them know how you are going to help them.

• Your extensions should be easy to follow and cover the most common topics. Sales, Support, Speak with Customer Representative, etc.

• For customers who don't want to worry about creating their greeting, the Grasshopper voice studio features professional voice talents who can create it for you.

Remember, a poor phone greeting could turn away customers, potential customers, clients, and leads. Take all the necessary steps to create a professional image for your small business.