On a Roll

• How to Finally Measure Your Offline Conversions Once and For All by Brad Smith — Published in Marketing & Brands, On a Roll, Small Business, Tips & Tricks on May 18, 2017

  Phone calls don't come out of the blue. There was a spark, a catalyst. How can you find where they came from and how to optimize that channel? Let us help.

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• How to Know When It's Time for a Chief Marketing Officer (CMO) by Dan Kenitz — Published in Marketing & Brands, On a Roll, Startup on May 09, 2017

  Business is booming — does that mean it's time to hire a marketing executive? Here's how to figure out if the time is right for a CMO.

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• How to Effectively Communicate with Millennial Customers in 2017 by Nate Matherson — Published in Marketing & Brands, On a Roll on May 08, 2017

  Are you communicating with millennial customers in the most effective way? Our new survey data about their communication preferences may surprise you.

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• How eCommerce Businesses Can Take Advantage of Google Shopping by Kiera Abbamonte — Published in Marketing & Brands, On a Roll on May 04, 2017

  Google Shopping's product listing ads (or PLAs) are relatively new. Is your e-commerce business taking advantage yet? Here's how to leverage them.

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• Why You Should Hire a Social Media Pro for Your Small Business by Kiera Abbamonte — Published in Marketing & Brands, On a Roll, Small Business on April 24, 2017

  Hiring a professional to handle your small business’s social media is an investment. Here's why it's an invaluable one for your small business.

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• How Entrepreneurs Can Use HARO to Get Free Press by Kiera Abbamonte — Published in Marketing & Brands, On a Roll, Small Business on April 20, 2017

  A website that makes it easy for small business owners and entrepreneurs to get free PR? Yes please! Here's how to make it work for you.

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• The Best Ways for Small Businesses to Spend a Limited Advertising Budget by Dan Kenitz — Published in Marketing & Brands, On a Roll, Small Business on March 30, 2017

  With small business, advertising comes down to one metric: ROI. Here are the best strategies for getting the most lifting power from your limited budget.

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• Mobile Marketing Ideas for Small Businesses by Andrew Gazdecki — Published in Marketing & Brands, On a Roll, Small Business on March 20, 2017

  Most smartphone users keep their devices within reach at all times, and robust mobile strategies help promote your brand and build a loyal customer base.

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• 9 Ways to Improve Your Small Business Website in 1 Day by Dan Kenitz — Published in Marketing & Brands, On a Roll, Small Business on March 09, 2017

  Your web presence mis a long-term project, but there’s no shortage of quick, effective improvements that you can make with a just a few clicks. Here's 9.

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• The Case for Spoiling Your Employees by Kiera Abbamonte — Published in On a Roll, Small Business on March 02, 2017

  Showing your appreciation to employees is something you should be doing every day. Here's our argument for spoiling your employees.

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