Branding

• Brand DNA: How to Build Values, Inspire Employees, and Elicit Positive Feelings About Your Brand by Grasshopper Team — Published in Miscellaneous on February 20, 2014

  Your brand is made up of its own unique DNA. Learn how to build values, inspire employees, and elicit positive feelings about your brand.

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• What Losing a Game Show Taught Me About Entrepreneurship by Adam Wright — Published in Entrepreneurship on February 17, 2014

  This entrepreneur got an opportunity to promote his product on a national game show. The best part? He's willing to share everything he learned.

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• 5 Weird, Unusual, and Awkward Marketing Campaigns That Worked by Ritika Puri — Published in Getting Started on February 03, 2014

  Following the beaten path isn't enough. To truly succeed in marketing, you need to put your brand out there. And by out there, we mean really out there.

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• Avoid and Remedy These 9 Shockingly Common Marketing Mistakes by Emma Siemasko — Published in On a Roll on January 30, 2014

  You like to think you're immune from making mistakes, but we all make them! In this post, we give tips on avoiding the most common marketing blunders.

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• How to Create Knock Your Socks Off Online Videos Right Now by Andrew Follett — Published in Off the Ground on January 21, 2014

  Online video is a super effective way to connect with your customers. Stop excuses and get ready to create awesome videos today-- we're here with tips!

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• Get the Most Out of Customer Reviews: The Insider's Guide to Yelp by Emma Siemasko — Published in Off the Ground on January 07, 2014

  We sat down with Damien Smith, Marketing Director for Yelp Boston, to find out the real deal about small businesses and their online reviews.

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• Using Yelp and Other Sites to Get Customer Reviews by Grasshopper Team — Published in Getting Started on January 05, 2014

  Customers can post reviews on Yelp, Google Local, Facebook and other websites, but how do you get them to say positive things about you?

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• The 7 Secret Keys to Working with Freelancers by Kaleigh Moore — Published in Off the Ground on January 01, 2014

  Want a seamless experience when you work with freelancers? Here are 7 secret keys that will keep you sane.

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• You Posted What!? Quick & Easy Ways to Boost Your Professional Image in an Afternoon by Laurel Ganem — Published in On a Roll on December 26, 2013

  A professional image is super important, but if you only have a little time, it's hard to look good. Read on for these easy ways to boost your image.

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• 10 Quick Ways to Make Your Small Business Seem Legit by Ritika Puri — Published in Off the Ground on December 23, 2013

  Here are 10 easy to implement tactics that help any small business sound more professional, which will help you increase customer trust!

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