Branding

• Convert Your Prospects with Perfect Product Names by Emma Siemasko — Published in On a Roll on December 19, 2013

  Naming conventions aren't just for branding -- they influence conversion. Check out these tried-and-true ways to name your products to increase conversion.

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• 9 Naming Your Business Tips: Winning The Name Game by Grasshopper Team — Published in Getting Started on December 15, 2013

  Coming up with a good business name can be harder than scaling a mountain, so we're here to help you out with some tips, suggestions, and best practices.

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• Billboards for Small Businesses: Costs, Advice, and Thinking Twice by Emma Siemasko — Published in Off the Ground on December 03, 2013

  How much do billboards cost? Do companies see ROI from their billboards? Is it worth it to get one? We dive deep to find the answers in this post.

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• Branded Cars: The Surprisingly Effective Marketing Tool That Makes Business Vroom, Vroom by Grasshopper Team — Published in Off the Ground on December 01, 2013

  Branded cars might seem hokey, but they're propelling small businesses to the top. Read on to find out how much they'll cost you and why they work.

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• The Startup's (Budget) Guide to Traditional Marketing by Ritika Puri — Published in Getting Started on November 26, 2013

  Everyone's buzzing about digital marketing, but traditional marketing certainly has its place. Read up on these budget-friendly traditional tactics.

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• 15 Ways to Let the World Know About Your Awesome Business by Emma Siemasko — Published in Getting Started on November 10, 2013

  Just because a few bucks are trickling in doesn’t mean you're really out there in the world. There are a million ways to let the world know about your biz.

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• 7 Ways to Turn Your Customers into Huge Fans by Allison Canty — Published in Getting Started on November 05, 2013

  How can you show your customers you care without breaking the bank and wasting your entire day? We'll show you how with strategies and real-life examples.

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• Customer Spotlight: Kimberfire by Emma Siemasko — Published in The Hopper on October 15, 2013

  This month’s customer spotlight is on Kimberfire, a diamond reseller. Ever hesitate to buy an item online because you don’t know what you’re going to get? Wi...

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