Marketing & Brands

• One Video Won’t Revolutionize Your Marketing: Here’s What to Do Instead by Juan Mendez — Published in Marketing & Brands, On a Roll on June 12, 2017

  Video marketing is all the rage these days, but can just one video do the trick? We make the case for video content that follows the buyer's journey.

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• The 4 Most Important Things to A/B Test on Your Small Business Website by Dan Kenitz — Published in Marketing & Brands, On a Roll, Tips & Tricks on June 06, 2017

  What if you could change one element on your website and instantly increase your sales? That's the power of A/B testing. And these elements are must-tests.

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• How Small Businesses Can Win with Pay-Per-Click (PPC) Advertising by Dan Kenitz — Published in Marketing & Brands, On a Roll, Small Business on May 30, 2017

  You have a limited marketing budget and a team that's stretched thin – does that mean you can't win big with PPC ads? Nope.

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• 5 Small Businesses Who Are Crushing the Social Media Game by Kiera Abbamonte — Published in Marketing & Brands, On a Roll, Small Business on May 25, 2017

  Social media domination isn't just for big brands with deep pockets. Here are our picks for small business social media royalty. Come get inspired!

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• How to Finally Measure Your Offline Conversions Once and For All by Brad Smith — Published in Marketing & Brands, On a Roll, Small Business, Tips & Tricks on May 18, 2017

  Phone calls don't come out of the blue. There was a spark, a catalyst. How can you find where they came from and how to optimize that channel? Let us help.

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• 3 Reasons You Should Invest in SEO for Your Business by Grasshopper Team — Published in Events, Marketing & Brands, Small Business on May 17, 2017

  In recent years, SEO has gone from optional tactic to absolutely mandatory. Join us for a Fireside Chat on May 25th to learn how to rank in Google.

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• How to Become a Household Name in Your Neighborhood by Dan Kenitz — Published in Entrepreneurship, Marketing & Brands, Off the Ground, Small Business on May 16, 2017

  It's been proven that we prefer brand names to their generic competitors. How can you become one of those trusted, household names in your neighborhood?

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• How to Know When It's Time for a Chief Marketing Officer (CMO) by Dan Kenitz — Published in Marketing & Brands, On a Roll, Startup on May 09, 2017

  Business is booming — does that mean it's time to hire a marketing executive? Here's how to figure out if the time is right for a CMO.

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• How to Effectively Communicate with Millennial Customers in 2017 by Nate Matherson — Published in Marketing & Brands, On a Roll on May 08, 2017

  Are you communicating with millennial customers in the most effective way? Our new survey data about their communication preferences may surprise you.

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• How eCommerce Businesses Can Take Advantage of Google Shopping by Kiera Abbamonte — Published in Marketing & Brands, On a Roll on May 04, 2017

  Google Shopping's product listing ads (or PLAs) are relatively new. Is your e-commerce business taking advantage yet? Here's how to leverage them.

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