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mike-morris-jpeg — Mike Morris

Director, Customer Acquisition and Retention

Mike Morris is the Vice President of Customer Acquisition & Retention at Grasshopper. He's interested in using numbers, data, and statistics to maximize ROI on marketing efforts.

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The Errors of A/B Testing: Your Conclusions Can Make Things Worse by Mike Morris — Published in On a Roll on January 16, 2014
Mike Morris, our Vice President of Customer Acquisition & Retention, dives deep to discuss the importance of avoiding Type II Errors in A/B testing.
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