Websites

• ROI Tracking for 3 Key Digital Marketing Channels by Michelle Polizzi — Published in Marketing & Brands, On a Roll on September 12, 2017

  When the budget's limited, it's vital (but not easy) to effectively track the ROI of your spend. Here's how to track email, social media, and your website.

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• 7 Tips to Create Captivating Product Descriptions by Mary Walton — Published in Marketing & Brands, Off the Ground, Tips & Tricks on September 04, 2017

  Compelling product descriptions can mean the difference between revenue and a high bounce rate. Follow these tips to get it right.

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• 7 Local SEO Mistakes Small Businesses Make (and How to Fix Them) by Gloria Kopp — Published in Marketing & Brands, On a Roll on August 29, 2017

  Local SEO is the lifeblood of neighborhood small businesses. Are you making any of these common mistakes? We can help you fix it.

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• Boost Web Conversions With These 5 Landing Page Tips by Connor Cranford — Published in Marketing & Brands, On a Roll, Tips & Tricks on August 21, 2017

  Landing pages are your foot in the door to highly targeted potential customers. Are you getting as many web conversions from them as you should be?

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• 6 Small Business Websites We're Obsessed With Right Now by Grasshopper Team — Published in Entrepreneurship, Marketing & Brands, Small Business on August 11, 2017

  Need some inspiration for your small business website? These small businesses prove high-quality, gorgeous websites aren't just for giant corporations.

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• How to Write the Perfect Headline for Your Website by Michelle Polizzi — Published in Marketing & Brands, Off the Ground on July 24, 2017

  When it comes to your website, you only have a few seconds to catch visitors' attention. Here's how to do it with the perfect website headline.

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• Do’s and Don’ts for Gorgeous DIY Product Photography by Kiera Abbamonte — Published in Marketing & Brands, Off the Ground on July 14, 2017

  When you're selling products online, high-quality product photography isn't optional. Here's how to take professional product photos all by yourself.

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• Your Comprehensive Guide to Setting Up Shop on Shopify by Dan Kenitz — Published in Entrepreneurship, Getting Started, Small Business on July 06, 2017

  Setting up your first online store (on Shopify or elsewhere) can be intimidating. We're making it easier with this guide to getting started with Shopify.

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• The 4 Most Important Things to A/B Test on Your Small Business Website by Dan Kenitz — Published in Marketing & Brands, On a Roll, Tips & Tricks on June 06, 2017

  What if you could change one element on your website and instantly increase your sales? That's the power of A/B testing. And these elements are must-tests.

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• The Small Business's Checklist for Getting Started with Online Marketing by Dan Kenitz — Published in Getting Started, Marketing & Brands, Small Business on April 25, 2017

  Does it feel like your small business has hit a plateau? If so, it might be time to finally get started with marketing your business online. Here's how.

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